Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work)

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first.

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Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. 

We also talk about using ads as a way to grow without being glued to social media, how that choice supports long-term consistency, and why building an email list this way attracts better-fit subscribers from the start.

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

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Tarzan Kay’s Links:

• Connect with Tarzan on Instagram
• Subscribe to Tarzan's The Free Weekly Newsletter