The Future of SEO When Agents Replace Website Visitors

Under 50% of web page requests come from humans. Brian Alvey, CTO of WordPress VIP, runs the platform behind NASA, News Corp, Salesforce, and NBC, and previously built more than two dozen CMS platforms, including Weblogs, Inc. (Engadget) and Crowd Fusion (TMZ). He maps media, marketer, and commerce customer journeys to determine whether to open or restrict LLM access, and he covers per-agent access controls that let each organization allow or block specific AI crawlers. He also explains how to structure sites so agents can qualify buyers and surface next-step prompts, why to plan for 100% agentic traffic, and why trusted brand authority outlasts AI-scaled content volume.

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