9 Sep 2026 09:55

The G2E Survival Guide + Bluberi's Gucci Row Era

G2E is a marathon disguised as a trade show, and Mike McKiski has some thoughts on how to survive it.

Mike is back on MaxBet for our pre-G2E episode to talk about the advice he gives G2E rookies, dinners vs. parties, pacing yourself, getting enough sleep and the deeply suspicious people who somehow manage to do all of it and rally again the next morning. 

We also get into Bluberi's "Gucci Row" era, how the company has grown to ten studios with double-digit year-over-year growth, and what they've been working on ahead of this year's show. That includes Sir Mix-A-Lot games, massive fedoras, a bigger focus on sound and creating the kind of signature audio players immediately associate with a game or brand.

 And yes, we discuss the peaches wearing tiny thongs. This is an important industry podcast.

If you're headed to G2E, consider this your pregame.

A big thanks to Bluberi Gaming for partnering with us on this episode.


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