The Middle is Gone: Our 2025 Wrap-Up & The K-Shaped Economy

James is back from Houston to kick off 2026 with some "real talk." We start by pulling back the curtain on our own 2025. What worked, what broke, and the numbers behind our business.

Then, we dive into the "K-Shaped Economy." The middle class "impulse buy" is disappearing, and the gap between survival and luxury is getting wider. If you sell handmade goods, this isn't just theory, it's your new operating system. We break down what this economic shift means for makers and why 2026 is the year you either pivot or get run over. No fluff, just survival.