WE’RE FOCUSED ON THE WRONG SHIT

Sometimes you have to step away from the noise to realize just how much we’re focused on the wrong shit.

After taking 30 days away from creating new content, I’m back with a different perspective.

In this episode, we talk about Lance Corporal Jordan Houston and the Marines whose awards stemming from the Abbey Gate attack were upgraded. Houston stood there receiving the Bronze Star Medal with Valor for his actions during one of the darkest moments of the Afghanistan withdrawal, and somehow much of the conversation online became about his beard, his hair, and how he wore his uniform.

At what point did we lose sight of what actually matters?

We also need to have a conversation about the military content creator space. Having a platform comes with influence, whether we acknowledge it or not. Junior Marines, future service members, peers, and leaders are watching. So when does creating meaningful content turn into simply feeding the algorithm?

And finally, I talk about what 30 days away taught me about my own platform, burnout, Facebook unexpectedly taking off, and why sometimes the best thing you can do is step away, recalibrate, and come back focused.

In this episode:

• Taking 30 days away from content creation
• Why old content can find an entirely new audience
• Lance Corporal Houston and the Abbey Gate award upgrades
• Why we focused on his appearance instead of his actions
• The uncomfortable truth about appearance in the military
• Military influencers and the responsibility that comes with an audience
• Creating for impact vs. creating for the algorithm
• Why sometimes you need to step back to see the bigger picture

If you get anything from this episode, remember this:

Sometimes we're so close to the noise that we completely lose sight of what actually matters.