When PR Meets SEO

We dig into how podcasting, digital PR, and SEO now reinforce each other, especially as AI search tools pull answers from trusted third-party sources. We also share practical ways to turn press and interviews into long-term visibility while staying grounded when attention brings criticism. 

• why early podcasting works as a relationship builder and business flywheel • how press placements create credibility and authoritative backlinks • what “AI visibility” means for brands in ChatGPT style search • ways to repurpose podcast interviews into clips, blogs, email, YouTube, and niche groups • how to respond to bad reviews and shift the narrative without spiraling • why PR agencies and SEO agencies should collaborate for durable results • how to build a visibility roadmap through messaging, visuals, and personal brand consistency • common media pitching mistakes, especially generic AI written outreach without research • how a print on demand magazine can still be a smart networking channel Guest Contact Information: 

Website: nextonscene.com

LinkedIn: linkedin.com/jaclyn-zukerman-delory

Instagram: instagram.com/jackiezuk

More from EWR and Matthew:

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Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review

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Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

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