Why You Should Give Away All Your Workflows

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil opens with HighLevel's announcement that it is giving AI away for free, and why so few founders make big, expensive bets like that. Eric argues the bets are getting cheaper: anything you build now is out of date fast, so giving away workflows and bots buys mindshare that turns into service work. They weigh the real risk of not knowing your AI cost cap, rising compute and hardware prices, and Meta's open-ended AI spend. Eric shares why so few people use AI the way Andrej Karpathy describes, and what that means for AI-native firms hiring talent. Then a MacBook Pro quote, a Chinese glass company that got free advertising from the Paris riots, and what Black October's hacks mean for security and passkeys. Free value is still a strong growth lever. Key takeaways◾Giving AI tools away free can win mindshare that turns into paid work◾Know your AI cost cap before you make usage unlimited◾Being transparent after a security problem builds trust Chapters00:00 HighLevel gives AI away free02:31 Give your workflows and bots away04:30 AI costs, DGX Spark and Anthropic-SpaceX06:57 Meta's open-ended AI spend07:41 Andrej Karpathy: only 0.2% use AI this way09:08 Scale founder's big bet11:18 MacBook Pro $14K quote13:38 Chinese glass company and the Paris riots15:38 Neil's bulletproof windows17:23 Black October hacks and passkeys18:53 Be transparent when things go wrong