Your Black Friday Sale Is Not the First Thing You Should Plan

It’s easy to start planning a Black Friday promotion by asking one question: What should I discount?

But before you make the coupon code, you need to know what the campaign is actually supposed to accomplish.

I’m walking through how to plan your Black Friday campaign from the business goal out, including how to choose an offer that fits your capacity, think beyond immediate revenue, and prepare your audience before the sale ever goes live.

You’ll learn:

• Why your campaign goal should come before the discount
• How to choose an offer your business can realistically deliver
• When a bonus, bundle, or added support may work better than lowering the price
• What your audience needs to understand before they’re ready to buy
• How to map out the warm-up, invitation, reminder, and follow-up stages of your campaign

A Black Friday campaign doesn’t have to be a one-off revenue push. The goal is to create something that makes sense for your business now and gives customers a clear next step afterwards.

Plan your holiday campaigns

I’ve refreshed my Holiday Planning Guide with key dates for 2026 and 2027, campaign planning support and resources to help you build your promotions through the end of the year.

Get the guide: https://onlinedrea.com/holiday