11 Website Mistakes for 2025

318 - Your images are gorgeous… but your website? That might be another story.

 In this episode, I’m walking you through a practical photography website audit so you can spot the gaps that are turning dream clients away—often before they ever inquire. We’ll talk design, messaging, mobile, SEO, and what to fix first to book more high-value sessions.

What to listen for:

• The simple copy test that instantly reveals if your messaging is way too generic
• Why too much text sends today’s skim-happy visitors running for the back button
• The one clear call to action every photography website needs—and where it should go
• Why hiding your products and artwork is killing your conversions
• The quick mobile check for 80%+ of your website visitors
• How confusing navigation quietly kills conversions 
• A fast load-time test you can do today and what to change if your site is slow
• The SEO basics you must have in place so local clients can actually find you
• Three paths to upgrading your website (DIY, templates, or custom design) and when each one makes sense

Your website is either working for you 24/7… or quietly working against you. The good news? Once you know the most common photography website mistakes, they’re totally fixable, often faster than you think.

Tune in to this episode to audit your own site, grab the free 11-mistake checklist, and decide whether it’s time for a refresh, a template upgrade, or a fully custom build. Hit play now, then start turning more website visitors into happy, high-value clients.

RESOURCES FROM THIS EPISODE:

• Free website audit PDF: www.freedomfocusformula.com/webaudit
• Custom Showit website design with Connor Walberg: https://connorwalberg.com/custom-showit-websites

ADDITIONAL LINKS:

• Master the craft of pet photography at the Hair of the Dog Academy – https://www.hairofthedogacademy.com
• Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – https://www.freedomfocusformula.com
• Crack the code to booking more clients inside Elevate – https://www.freedomfocusformula.com/elevate
• Discover the world of commercial pet photography in the Commercial Pet Photography Academy – https://www.hairofthedogacademy.com/commercial

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.