110. Building an Authentic Brand with Affordable Style Queen, Jen Reed of the Sister Studio

Navigating the world of social media influence while staying true to yourself can be a challenging balancing act. In this episode, Brittany sits down with Jen Reed, the creative force behind The Sister Studio, to explore her journey from aspiring content creator to a powerhouse with over 2 million followers.

Jen shares her insights on:

• Building a brand centered on affordable and achievable style
• Maintaining authenticity in a rapidly evolving industry
• The importance of strong female friendships in entrepreneurship
• Launching and managing a separate product-based business

 

We dive into Jen's early days on Instagram, discussing how she carved out her niche by focusing on budget-friendly fashion options. She reveals the strategies that helped her stand out in a crowded market and offers valuable advice for new creators looking to make their mark.

Whether you're an aspiring influencer, a seasoned content creator, or simply interested in the behind-the-scenes of building a personal brand, this conversation offers a wealth of inspiration and practical advice.

Jen's Must-Have Items:

- Slides she wore/mentioned 

Target (sold out, similar are here) 

- Dry shampoo brand

Living Proof

- Tweezers (lol)

Tweezerman

- Go to pair of jeans or shorts

The Abercrombie Dad shorts!

- Life and Lilac perfume roller fragrance 

Cherry fragrance and The Hamptons

 

Follow Jen here: https://www.instagram.com/thesisterstudioig/?hl=en

Follow Life with Loverly here: https://www.instagram.com/lifewithloverly/?hl=en