192: How to Build a Salon That Actually Runs Like a Business

If you've ever thrown money at Instagram hoping something would finally click, hired a social media manager and still felt stuck, or wondered why your team isn't getting booked even though you're posting, this episode is for you.

Lexi breaks down why marketing problems are almost never actually marketing problems, and what's really going on underneath the surface.

She also shares her prediction for the next big beauty trend shift, and why right now is the time to plant your flag before everyone else catches on.

In this episode:

• Why Lexi's first question when a salon owner says "my marketing isn't working" is always about leadership, not content
• The trend curve explained, where skincare is right now and why haircare and scalp care are next
• What a real marketing ecosystem looks like versus just having a content calendar
• The four questions every salon owner needs to honestly answer before spending another dollar on ads
• Why your team not understanding your brand is showing up in your marketing every single day
• How to build a salon that can actually call in, handle, and retain great clients, not just attract them

The Monday Club:Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched.

Learn more: https://www.lexilomax.com/monday-club

Or DM Lexi: https://www.instagram.com/lomax.lexi/