249: No briefs, all bangers [feat. Anecdotes By Artists]

We welcome Dana Steinfeld, chief innovation officer, blue sky & founder of Anecdotes By Artists, to chat about how beauty incubators bring fragrance brands to life on a mass scale — from Being Frenshe and Fine'ry at Target and Ulta — to now the debut of Anecdotes By Artists launching in Sephora. The new fragrance line champions the ambition of the perfumer (Patricia Choux for the inital three launches) to create their own dream fragrances based on their own experiences and imagination.

We also discuss fragrance duping at its Fine'st, DSM-Firmenich's Open Air Artist In Residence event we attended recently, and the otherwise small personal tragedies of our immune systems.

[What we smell like today: Tate 01 by Tae McRae, The Nue Co Moon Rice]

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