267 How to Think More Strategically about Your Podcast (The 10,000-Foot View)

Is your podcast building your business... or just producing episodes?

In this episode, I share a simple 10,000-foot exercise to help you evaluate your podcast strategy and make sure every episode is moving your business forward. 

Most podcasters spend so much time creating the next episode that they rarely stop to look at their podcast as a whole. They're thinking about guests, titles, editing, promotion, and next week's recording. All of those things matter, but every once in a while, you need to zoom out. 

That's what I call taking the 10,000-foot view.

From up there, you stop looking at individual episodes and start looking at your podcast strategically. Is it attracting the right audience? Is it reinforcing your expertise? Is it aligned with your business goals? Or has it slowly drifted off course?

In this episode, we'll cover:

• Why every podcaster should take a 10,000-foot view of their show

• How to evaluate your last ten episodes as a complete body of work

• The warning signs your podcast has drifted away from your goals

• The difference between working in your podcast and working on your podcast

• Why every episode should have a purpose within your overall podcast strategy

Sometimes the biggest breakthrough doesn't come from creating a better episode. It comes from stepping back and realizing you're creating the wrong episodes, speaking to the wrong audience, or solving the wrong problems.

If taking the 10,000-foot view leaves you wondering whether your podcast is as strategic as it could be, I'd love to help. Book your free private podcast coaching call at PodcastPerformanceCoach.com, and together we'll make sure your podcast isn't just producing episodes, but producing real results for your business.