280 Marketing Raw Milk Herd Shares with Katie Miller

When it comes to selling raw milk to the public, farmers face legal and health challenges that make it really hard to provide this product. Luckily there is a work-around. It's called the "herdshare." The problem is, it's awfully hard to explain. In today's episode, I'm interviewing a second generation dairy farmer, who is moving her product line to raw milk. She has faced these communication and sales hurdles head-on, and she shares her unique sales strategy that is slowly but surely getting new customers in the door. We discuss:

• the public perception of raw milk
• the obstacles she has to overcome when it comes to messaging this product
• what types of customers want raw milk
• the unique questions she must answer in order to make someone ready to buy
• legal restrictions -- what you are and aren't allowed to do when it comes to selling raw milk
• how a herd share works
• her scrappy, brilliant sales method that closes the deal almost 100% of the time
• what she focuses on in her messaging to drive sales
• mistakes she's made along the way

Even if you aren't ever going to sell raw milk (raising my hand here), you'll hear some great beginner-farmer marketing tactics. Katie may not realize it, but she has built a few pieces of a marketing machine that will eventually be able to scale. Come take a listen and see where you can find your story in hers.

Who is Katie Miller?

Katie Miller is the owner of Positively Grown Farm in the small town of Hopkins, Michigan. She’s a 4th generation Dairy farmer following in her dad’s footsteps who has been farming for 35 years. She is the first to pursue the Raw Dairy industry and have one successful year under her belt with no slowing down in sight. When she’s not milking cows she enjoys riding her Harley with friends, going to Festivals and being a mom to 4 Emus, a duck, 3 cats and her Lab/Pit Ruby

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

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