3% trust marketing claims, so where does supply chain trust actually live?

Paul Bentham, chief product and technology officer at Oritain, talks with Ian Welsh about the findings of the company's first annual supply chain intelligence report, including the surprise rise in prohibited-origin products on shelves. They also discuss the growing gap between brands' traceability claims and the physical reality of their products, and how tariffs and converging regulation are creating new blind spots in global sourcing.