#324 – Andy Baker: Crowdfunding, Community, and Creative Freedom

Andy Baker is the founder of Sound Consultancy, a UK-based artist development agency under Resound Media. Since 2010, he’s been helping independent musicians craft great records, strengthen their brands, and promote their music on their own terms. As the creator of Rocket Fuel, Andy has helped artists raise over $1 million to fund albums, tours, and creative projects—empowering them to build sustainable careers without relying on traditional labels.

In this episode, Andy shares how independent artists can take back control of their careers through ownership, planning, and community-building.

Key Takeaways:

• How to design a crowdfunding campaign that actually converts fans into supporters
• Why having a clear mission, offer, and audience is essential for long-term success
• The proven framework that helps artists stay “in the driver’s seat” of their music career

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→ Learn more about Andy and Rocket Fuel, visit rocketfuelhq.com.

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