330 The Farmers Market Sales Script Playbook: Buzzwords, Closes & Conversions

In this episode, I walk you through specific customer phrases and dialogue strategies that boost confidence, spark curiosity, and increase conversions at your booth.

You’ll learn:

• Buzzwords that create urgency, desire, and trust

• How to use the "suggestive sell" and assumptive close

• Upsell, downsell, and cross-sell phrases that increase cart size

• Tips for building rapport that turns browsers into regulars

• How to train your team to say the right things—without being pushy

Listen to the episode here!

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Links Referenced in the Episode:

Grab my Freebie for this episode! I put together my suggested customer dialogue/sales phrases from this episode into a document you can download here. Print it out and study it! Pick out one phrase each week and "practice" it. Soon you'll have a toolkit of phrases you're comfortable using.

232 How to Use Mirroring to Close More Sales -- I talked about this episode!

What email provider do I use? I recommend Kit.com