343: More than Attending IMEX: How to Turn Three Days Into a Year of Opportunities with Eric Rozenberg

Next week, Eric and thousands of others in our industry will descend on Las Vegas for IMEX America.

Today, Eric explains how to turn a trade show into an investment, not just an event. Stay tuned for more!

Before IMEX

Before you go, identify three main outcomes you want from your attendance. You might want three conversations with potential clients, two strategic partners, to understand what buyers are saying about AI, to reconnect with five relationships that matter, or to find one idea that could materially improve your business.

Who You Meet

Be intentional about who you need to meet. Research the exhibitors, speakers, and attendees you already know, and reach out now instead of hoping to bump into them.

Prepare Your Luck

Serendipity matters, and some of the best connections can happen unexpectedly. But don't count on serendipity alone. It's not enough. Prepare your luck by doing the work beforehand, while also leaving room for unexpected opportunities.

What Do You Do?