378. How Coach captivates consumers with visual storytelling

Coach is a visionary of visual storytelling and experiences. Giovanni Zaccariello, SVP of global visual experience for Coach, joins us to discuss the evolution of visual merchandising and how he tells Coach’s story to a global audience. He also shares the moment that changed his career trajectory and his advice for taking risks and following your gut.

(00:00:00) Introductions

(00:01:27) Zaccariello’s career journey

(00:07:17) The evolution of visual merchandising

(00:10:25) Telling the coach story

(00:13:55) Zaccariello’s proudest career moment

(00:19:09) Zaccariello’s lessons and future learnings

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Resources:

• coach.com

• linkedin.com/in/giovannizaccariello

• Learn more about Retail’s Big Show in NYC

• Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

• 10 retail experiences you shouldn’t miss in New York City