39. Three Steps to a Brand You Can Talk About (Not Just Show)

What if your audience could feel like they knew you—before you ever met?

If you’ve ever felt like your marketing is just floating out there without real connection, or like potential clients see your work but don’t really understand the person and purpose behind it…this episode is for you.

In this episode of the Designed to Lead series, Sarah explores the power of telling your brand story—not just once on your About page, but strategically and repeatedly in ways that deepen connection and build trust.

She shares how your story can become a signature piece of your brand—something people remember, repeat, and feel connected to—so you’re not constantly starting from scratch trying to prove who you are or why you do what you do.

You’ll walk away with ideas for where and how to share your story, how to keep it fresh without reinventing it, and how to use it as a bridge between your artistry and the emotional connection your ideal clients are craving.

If you’ve been posting pretty work without a personal thread running through it, this episode will help you weave that thread so every touchpoint with your brand feels warm, memorable, and unmistakably you.

Takeaways:

• Your story is one of the most powerful tools for connection.
• Share it in multiple formats: About page, social media posts, short video bios, welcome emails.
• Repeating your story isn’t redundant—it’s branding.
• Small tweaks keep your story fresh while maintaining consistency.
• Your story can become something you’re known for.
• Strategic repetition deepens trust with your audience.
• Inject personal moments alongside your professional “why.”
• Keep it adaptable as your brand evolves.
• Your story can filter clients as much as your portfolio does.
• Consistency turns your story into a signature.

Keywords: florist branding, brand storytelling, wedding florist marketing, personal brand strategy, client connection, about page tips, Instagram bio ideas, brand consistency, marketing for florists, storytelling for creatives, creative business growth, audience trust building, brand voice development, signature story, wedding business marketing

Resources: 

Download the Brand Voice + Positioning Worksheet

✨ Ready to make posting feel effortless? Grab my Instagram Handbook—100+ content prompts to spark ideas, connect authentically, and grow your audience without overthinking. [Get it here ➜] 

Floral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss