40. From Price-Shopped to Aligned: The Magic Booking Filter Every Florist Needs

This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think.

We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind the scenes as a booking filter. Because if you’re still sending out a price list and hoping the right clients will “get it,” you’re probably letting in more price-shoppers than you’d like.

I’ll walk you through my 3-Layer Pricing Strategy — the exact system I use to filter out misaligned leads before they hit my inbox, help aligned clients feel confident moving forward, and save hours of wasted time every week. This isn’t just about sharing numbers — it’s about letting your pricing tell your brand story, set expectations, and protect your time, energy, and creativity.

Whether you decide to make your pricing public or deliver it inside your Services & Investment Guide, this episode will help you turn pricing from “just numbers” into one of your most powerful sales tools.

What You’ll Learn in This Episode:

• Why most florists’ pricing presentation attracts price-shoppers — and how to stop it.
• The mindset shift that turns pricing into part of your brand story.
• My 3-Layer Pricing Strategy that works like a silent booking filter.
• How to create “tiers” that educate clients and guide self-selection.
• The psychology behind why tiered pricing reduces sticker shock and builds trust.
• Two ways to deliver your pricing tiers — and when to use each one.
• How to describe your tiers in language your clients actually care about.

Links & Resources Mentioned in This Episode:

✨ Download my Floral Pricing Playbook (Free Guide) — My step-by-step method for setting profitable prices, mapping them to your business goals, and presenting them in a way that works like a built-in booking filter. 

✨ Need a ready-to-use template for delivering your pricing after an inquiry — so you can build your own pre-proposal filter? Grab my Services + Investment Guide Canva Template and start setting clear expectations and building client trust before you ever send a proposal. 

Keywords: florist pricing strategy, wedding florist pricing, florist business tips, floral design business, pricing for florists, how to price wedding flowers, avoid price shopping, prequalifying clients, wedding floral design, florist sales strategy, florist marketing, attracting ideal clients, luxury wedding florist, florist business growth, booking high-end clients, wedding vendor pricing strategy, filtering client inquiries, creative business pricing, how to present pricing

Floral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss