41 - Rebeca Vargas / Chief Marketing Officer, Girl Scouts USA

In this new and inspiring episode of A LA LATINA: The Playbook to Succeed Being Your Authentic Self, Claudia Romo Edelman and Cynthia Kleinbaum Milner welcome the incredible Rebeca Vargas, Chief Marketing Officer at Girl Scouts of the USA.

Rebeca’s journey is one of bold leadership, personal sacrifice, and unwavering authenticity. As the CMO of one of America’s most iconic youth organizations—serving nearly 2 million members—Rebeca is redefining what it means to lead with purpose. Her career spans powerhouse institutions like Wells Fargo, JPMorgan Chase, Citibank, and BBVA, as well as founding and growing transformative nonprofit initiatives for Latinas and underserved youth across borders.

From pitching herself directly to CEOs to launching groundbreaking multicultural campaigns and building the largest Latina STEAM mentoring network in 22 countries, Rebeca shares how she built a remarkable career—without ever leaving her culture, values, or voice behind.

Here the three takeaways of the conversation: 

1. Be your own advocate – Rebeca teaches us the value of raising your hand—even when no one asks. By directly pitching roles and ideas to leadership, she reminds us that courage and initiative open doors. 
2. The power of sacrifice – With raw honesty, Rebeca reflects on leaving her 5-month-old daughter in Mexico to pursue her dreams in the U.S.—a decision many immigrant women know too well. Her story is one of resilience, hope, and generational impact. 
3. Understanding DEI vs. Multicultural Marketing – In today’s evolving corporate landscape, Rebeca sheds light on the crucial differences between diversity, equity & inclusion (DEI) and multicultural marketing—and why knowing the distinction matters for real change. 

A Latina trailblazer recognized by Adweek, Diversity MBA Magazine, and The White House, Rebeca Vargas brings unmatched insight, heart, and brilliance to this must-listen conversation.

Tune in now to be inspired, empowered, and reminded that the most powerful version of success is the one where you stay true to yourself!

Listen to the extended video version of this episode on our YouTube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos

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