410: Why Many Therapists Quietly Reject Social Media Fame

In today’s episode, I’m diving into a topic many therapists and thoughtful professionals wrestle with: the pressure to be seen on social media, and what it means to opt out.

Over the past decade of building Selling the Couch, I’ve had a front-row seat to both the power and the cost of online visibility. And lately, I’ve been asking myself: What does success look like without the performance? What if we chose privacy over performance, resonance over reach?

In this episode, I share 3 core insights I’ve learned from personal experience and from conversations with fellow clinicians:

🧠 The illusion that fame heals insecurity

📉 The emotional weight of influence

🕵️ Privacy as the hidden cost of visibility

I also reflect on how slow growth gave me space to emotionally regulate, why I’m focusing more on deeper offline conversations (including my golf journey 👀), and how I’ve come to define enough in business and life.

Whether you're feeling burned out from social media, questioning your relationship to personal branding, or just wondering if there's a quieter way to grow, I hope this episode offers encouragement and clarity.

Resources:

Want to launch your online course?

Check out our new membership site! Find out more and get on the Haven Waitlist here.

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.