418. How Hanna Andersson built a brand families trust

Hanna Andersson has spent decades building a reputation for quality children's apparel that families trust and pass down from generation to generation. Aimée Lapic, CEO of Hanna Andersson, joins Retail Gets Real to discuss how the company continues to grow while staying true to its mission of championing childhood.

(00:00:00) A customer-first career in retail

(00:03:51) Leadership through teamwork and authenticity

(00:08:50) Designing a brand around childhood

(00:11:20) Turning resale into a competitive advantage

(00:15:32) Building a culture designed for working families

(00:20:24) What keeps customers coming back

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Related:

• 412: How Brieane Olson is shaping the future of youth retail at Pacsun

• 360: How Kendra Scott’s ‘fashion-for-philanthropy’ vision transforms communities