[446] How to pitch yourself as a podcast guest

Being a guest on other peoples' podcasts is a great way to build your audience - and your authority.

But most podcast hosts get far more pitches than they can handle - which means they can afford to be choosy about who guests on their show. So what's the best way to pitch yourself as a podcast guest?

And how can you make sure your pitch stands out from the rest? In this podcast episode, you'll learn how to craft the perfect email pitch for a podcast and how to increase your chances of getting a 'yes' from the host.

You'll also find out what podcast hosts are looking for in a guest and the common mistakes to avoid in your pitch. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview.

Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Why it's worth being a podcast guest

Why Being a podcast guest is a great way to get in front of your ideal customers/clients - and build your audience - fast. 

It's much quicker than writing a guest blog post. Most podcast interviews last between 30-60 mins. This means you can potentially do several a week. 

It's also a great way to build trust quickly. 

There's something about being in someone's earbuds that's much more intimate than the written word. Which means that by the end of a 30 minute interview, people often feel they know, like and trust you enough to visit your website, download your free resources and/or even buy your products/services. 

And the best thing is, every time you appear on someone else's podcast, you're getting in front of a brand new audience - an audience you haven't had to build yourself.

So if you set yourself a target to do three interviews a week, you could potentially build your audience by thousands - in a relatively short space of time.

But before you get too excited…let's back up a bit. 

Most podcast hosts - particularly on popular shows - get dozens of pitches each week. So competition for guest spots can be pretty tough. 

So how do you write a pitch for a podcast host that really stands out? Read on and find out.

And why not check out my YouTube video about pitching yourself as a podcast guest as well:-

1. Focus on how you can help the podcast host (not yourself)

As a podcast host, this is what I'm looking for in a guest:

1. Someone who can provide great content for my audience. In my case, this is practical 'how to' advice on listeners can apply in their business on social media marketing, content marketing and email marketing. On another podcast, great content might simply be entertainment or providing information about a specific topic. 
2. Someone who has an established online presence in the form of a blog, vlog, podcast and/or has written a book. Not only