#450 - Are You Struggling, or Is Everyone? The Question Every Dealer Should Be Asking

In this episode of the Independent Dealer Podcast, Jeff Watson and Luke Godwin make an announcement they have been working toward for years — they are now investors in Auto Analytix, a business intelligence platform built specifically for independent and buy here pay here dealers. Jeff and Luke are joined by Martin Gutierrez, the founder, and Kaleb Bryan, a fellow dealer turned partner, for a conversation about why they believed in this product enough to put their own money in it, what the platform actually does that a DMS, a spreadsheet, and an AI tool cannot, and why knowing your numbers in real time is the difference between a dealership that survives a hard market and one that does not.

What You'll Learn:

Why Jeff and Luke invested in Auto Analytix — and what made this the first product in five years of podcasting they felt strongly enough about to put their own money behind

How Auto Analytix connects directly to your DMS — IDMS, AMS, Dealer Center, Emotive, Wayne Reeves, Fraser, Omnic, and more — and pulls your data automatically so you are never fat-fingering numbers from one screen into another

Why the composite report and the 20 group model have a data accuracy problem — and how Auto Analytix solves it by standardizing every metric across every dealer on the platform so benchmarks are actually apples to apples

How the dealer ranking system lets you see exactly where your charge-offs, average down, ACV, and gross stack up against your peers — anonymously, accurately, and in real time instead of three months after the quarter ended

Why Caleb discovered his break-even calculation had been wrong for years — and how Auto Analytix caught the missing component the same week he onboarded

How the platform is being used as a fraud prevention tool — running DMS collections data against Blytz payment data to prove what was actually collected — and why that capability could bring more capital and more lender confidence back into the buy here pay here space

What the first 25 dealers who sign up through the podcast link will get completely free — and what $299 to $399 a month looks like compared to what you are currently spending on tokens just to dump reports into an AI

If you are a buy here pay here or independent dealer who has been told to know your numbers for years and still cannot see them clearly without a spreadsheet, a manual pull, and a half-day of data entry — this is the episode that changes that.

Special offer for listeners: The first 25 dealers who sign up get a free benchmark report showing exactly where they rank against other Auto Analytix dealers. Visit https://autoanalytix.net/ to claim your spot.

Support the businesses that support the podcast:

Buckeye Risk Services - Reinsurance and wealth strategies for independent dealers.

https://theindependentdealer.com/buckeye/

Blytz - BHPH payment processing with fast funding and text-to-pay.

https://theindependentdealer.com/blytzpay/

Ituran GPS - Asset protection and customer management for BHPH and retail dealers.

https://theindependentdealer.com/ituran/

Follow & Connect:

Website: www.theindependentdealer.com

Facebook Group: @independentautogroup

Luke Godwin: @lukegodwin

Jeff Watson: /sendtojeffw

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