Grow Your Video Business with Ryan Koral

3 Nov 2025 05:00

462. Building a Legacy Filmmaking Empire with Clinton Haby

Clinton Haby has spent 16 years building a legacy filmmaking business that charges $8K-$24K per project. Starting with a desire to capture his grandfather's stories, he's developed a systematic approach to intimate storytelling that can't be replicated by technology. In this emotional episode recorded shortly after his grandfather's passing, Clinton shares his three-tier pricing model and announces Legacy Film School to teach others the art of premium storytelling.

Key Takeaways

Clinton's three packages range from $8K (captured as-told) to $24K (full cinematic treatment with B-roll and music)
He insists on being alone with storytellers during interviews to create the most authentic connection
His entry-level package generates roughly $250/hour, proving that specialized storytelling can command premium rates
Legacy filmmaking is recession-proof and AI-resistant because it's built on authentic human connection

About Clinton Haby

Clinton Haby is a legacy filmmaking pioneer and the founder of StoryKeeping. What began as an urge to keep his grandparents' stories has taken him on a journey of non-stop learning. Listening to clients' wants and striving to deliver beyond their expectations has pushed StoryKeeping to standards far beyond what Clinton initially envisioned.

Having served on the board and executive committee of the Association of Personal Historians, Clinton has had a front row seat to the legacy film industry from its infancy to today. Tested by the market and time, Clinton wants to help others capture the legacies of our personal heroes by launching Legacy Film School.

In This Episode

[00:00:00] Welcome to the show!
[00:04:37] Meet Clinton Haby
[00:07:57] Legacy Films
[00:11:38] StoryKeeping
[00:16:35] New Interest for Legacy Films
[00:30:45] Using Your Gifting
[00:34:16] Pricing for Legacy Films
[00:39:57] Having a Distraction Free Space
[00:44:48] Budgeting Time
[00:57:37] Legacy Film School
[01:01:04] Connect with Clinton
[01:03:41] Outro

Quotes

"There's nothing like the first person perspective. It needs to come from pop, my grandpa, for it to resonate and for it to retain that magic." - Clinton Haby

"People tell stories differently depending upon who's in the room." - Clinton Haby