631: What if friction isn't the problem?

We're constantly told to make life and business easier. Automate more. Remove every obstacle. Eliminate friction wherever possible. But what if not all friction is bad?

In this episode, Fiona explores why some of the most uncomfortable moments in business are often the ones that lead to the greatest growth, and why it's worth questioning whether the thing you're trying to avoid is actually the thing that could move you forward.

You'll learn:

• Why removing every obstacle isn't always the answer
• How to tell the difference between unnecessary friction and productive discomfort
• Two simple questions to help you grow your business with more intention

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Resources mentioned:

• AI Monthly Chat Group for Small Business Owners
• My Daily Business courses - mydailybusiness.com/courses

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