AI, Layoffs, and the Next Trillion-Dollar IPO? (504)

It's another wild week in the world of marketing, media, and tech.

First up: Amazon announced yet another round of layoffs, and Joe and Robert dive into the growing trend among the Magnificent 10 companies. Are these just normal business cycles? The result of AI-driven productivity? Or signs of something deeper happening in the global economy?

Then: OpenAI is restructuring to look more like a traditional for-profit company. With Microsoft now owning 27%, the boys debate what this means for control, innovation, and the company's future. Could OpenAI become the world's first trillion-dollar IPO?

Next: Morning Brew acquires a YouTube show about the news — and Joe explains why this is another major example of individual creators getting their work acquired and then integrating themselves into larger organizations.

In Marketing Winners & Losers, Robert dives into K-Pop Demon Hunters, while Joe highlights Elon Musk's Grokipedia.

And in Rants & Raves, Joe shares how email newsletters can literally get you hired, while Robert takes aim at the new WPP–Google AI partnership.

Listen to the full episode for all the analysis, tangents, and laughs you expect from Joe and Robert on This Old Marketing.

This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot.