The PPC Den: Amazon PPC Advertising Mastery

15 Nov 2024 02:00

Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down

In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying.

Did you know Amazon now charges you extra just to split your shipments across its warehouses? Michael and Blair break down exactly how these fees work, why they’ve become every seller’s nightmare, and, most importantly, how you can fight back. They’ll reveal the surprising tricks to slash these costs — from choosing the right number of warehouses to partnering with prep centers that can save you thousands. They even explore how some brands have completely sidestepped Amazon’s fees by thinking outside the box.

If you’re tired of watching Amazon eat into your margins, this episode is packed with clear, actionable strategies that can make a real difference.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro

0:45 - Amazon's New Profit Killer: Placement Fees

1:16 - How These Fees Are Draining Seller Profits

5:57 - Pay or Split: The Costly Choice for Sellers

9:21 - Breaking Down Amazon's Fee Structure

13:15 - The AWD Loophole: Amazon’s Secret Workaround

16:40 - Hack Your Logistics Costs Now

21:11 - The Future of Amazon Agencies: Get Ready

🦡 Resources & Links