Artist Manager on Music Marketing, Artist Branding and Gen AI

This week on the New Music Business podcast, Ari sits down with Charlie Stent, Founder and CEO of Stent Music Group, to discuss what it takes to build a successful career in today’s music industry. With more than a decade of experience in artist management, Charlie has built a global management and label services company representing artists, producers, songwriters, and engineers.

His roster includes independent pop artist NERIAH, whose catalog has surpassed 100 million streams and who has toured internationally, as well as multi-platinum producer and songwriter Jason Parris and four-time Grammy-winning mastering engineer John Greenham. Through his work with emerging artists and established music-industry talent, Charlie has developed a unique perspective on artist development, career growth, and the business behind building lasting success.

Charlie shares his approach to artist management and the importance of treating artists as partners in their own businesses. Ari and Charlie also dig into artist branding, building dedicated fan communities, social media strategy, release campaigns, playlist promotion, viral marketing, and the opportunities and challenges generative AI presents for independent musicians.

Charlie Stent:

https://www.instagram.com/stentmusicgroup

https://www.stentmusicgroup.com/

Check out Ari’s Take:

https://aristake.com

07:18 – Charlie's Journey Into Music Management

11:08 – Why Artists and Managers Should Be Partners

17:04 – Building an Independent Artist's Career

19:02 – Artist Branding: Finding Your Identity

23:32 – Building a Dedicated Fan Community

30:28 – Why You Can't Manufacture a Viral Moment

34:32 – Pre-Saves, Playlists, and Release Strategy

40:55 – Burner Accounts, Sleeper Accounts, and Music Marketing

48:51 – AI in Music: The Great Equalizer?

57:46 – Distribution, Label Services, and Building an In-House Team

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

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