28 Oct 2026 09:00

Ask Us Anything: Sarah Goesling on using storytelling to connect with future clients

Sarah Goesling answers a question from a young designer who is curious about what it takes to generate new business. Goesling, whose firm Goesling Group is based in Chicago, offers advice on cultivating a diversified approach to lead generation, the right language to use when networking and the hidden value in maintaining transparency and building connections with industry partners. 

This episode was sponsored by Four Hands.

LINKSSarah GoeslingKaitlin PetersenBusiness of Home


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