Authenticity Is the New Currency (Not Attention) — With Myron Golden

If you're a coach, creator, or entrepreneur who wants to sell more, scale faster, and show up more authentically—this conversation with Myron Golden is a must. I recently sat down to interview my mentor Myron at his Mouth to Millions Mastermind event in Clearwater Beach Florida and we dove deep into why authenticity is the new currency, how to win with long-form content (especially YouTube), and the golden rule for knowing what to give away for free vs. what to charge for. Myron's mindset and strategies have changed my business—and they can change yours too. Chapters 00:00 The Power of Audience Building 04:48 Branding as a Catalyst for Success 07:55 Authenticity in the Age of AI 10:49 The Impact of Long-Form Content 13:50 Immersion Creates Conversion 16:36 Community Service Content vs. Paid Content 24:42 The Power of Belief in Coaching 25:44 Be, Do, Have: The Success Principle 27:21 Transforming the Individual: The Key to Sales 29:13 The Impact of Storytelling in Coaching 30:30 Empowering True Identity in Coaching 31:53 Content Creation: Never Running Out of Ideas 39:24 Understanding Client Needs: Content and Context 43:29 NEWCHAPTER🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/