'booked out' but struggling to pay bills

In this episode, I sit down with a designer who was fully booked on the outside, but behind the scenes was undercharging, overworking, and still struggling to pay the bills. We talk about:

• The hidden downsides of being “booked out”

• How underpricing impacts your business long-term

• Different ways to launch and sell your services

This conversation is a reminder that being busy doesn’t always mean being successful and why redefining what booked out looks like is essential for growth.

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