Brewery Memberships That Bring Customers Back: What’s Working in the Taproom

How can brewery memberships and loyalty programs turn occasional visitors into regular customers? 

Today we are joined by brewery leaders from Vacancy Brewing, Loma Brewing, and MoMac Brewing to explore what’s working in their taprooms. 

You'll hear practical examples of simple membership tiers, weekly rewards, exclusive experiences, and staff involvement that encourage repeat visits and build stronger customer relationships.

Actionable Takeaways:

• Build your program around a specific goal. Decide whether you want more frequent visits, stronger slow-day sales, or greater community engagement. Ask your regulars which benefits they would value before designing the offer.
• Keep the membership easy to understand. Start with one or two tiers and clear benefits. Consider monthly enrollment with flexible cancellation to lower the commitment for customers.
• Give members a recurring reason to return. Pair weekly rewards with benefits such as early access to new beers or member events. Choose perks that customers value and your brewery can afford to deliver.
• Make promotion part of daily operations. Train staff to explain the program, place QR codes where customers can easily find them, and coordinate app notifications with email and text messages to keep communications useful.

Resources

Learn more about how Tapwyse can level-up your loyalty and membership programs

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Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. 

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