Build a Thriving Golf Performance Physical Therapy Practice

In this episode of the PT Business Blueprint, we sit down with JP Guidry, physical therapist and founder of Guidry Golf and Sports, to discuss how he created a niche business serving golfers. 

0:00 - Introduction

0:40 - Meet JP Guidry: Guidry Golf and Sports

2:05 - JP's PT journey and years of experience

4:35 - Transition to golf-focused physical therapy

6:45 - Building a mix of in-person and online services

9:00 - Key marketing strategies to find clients

11:15 - Learning the power of simple and effective messaging

13:25 - Using social media to grow your PT business

15:10 - Importance of building strong client relationships

18:35 - Overcoming challenges during COVID-19

21:45 - Tips for starting and scaling a cash-based practice

23:40 - The value of mentorship in building your business

26:20 - JP’s parting shot for PT business owners

With over 16 years of experience as a PT, JP shares his journey from working in traditional outpatient clinics to establishing a successful golf performance and rehabilitation practice. He covers the balance of in-person and online services, how he markets to golfers, and the lessons learned from navigating the challenges of COVID-19. Tune in for actionable insights on marketing, client retention, and growing a non-traditional PT business.

Key topics include:

How JP Guidry transitioned into the golf niche

The benefits of in-person vs. online PT services

Marketing strategies for physical therapists

Tips for growing a cash-based practice

Overcoming business challenges during COVID-19

Whether you’re a physical therapist, a PT business owner, or just passionate about golf, this episode offers practical advice to grow your practice and help your clients improve their game.