Buying or Selling a Business? What You Should Know | Elaine Eason

EPISODE 548: You’ve built a successful real estate business with an amazing portfolio, but have you learned how to let your business run without you?

Building a sustainable, sellable business in real estate requires more than a list of amazing properties—it requires rigorous processes, and most importantly, independence. 

To discuss this in more detail, we’ve invited an expert on this week’s episode of The InvestHER Podcast, Elaine Eason. 

Elaine is a seasoned entrepreneur and a business advisor with a track record of success in online businesses. She started her first profitable eCommerce business on Etsy in 2009 and has built 3 more since, including a multi-million dollar eCommerce brand. She exited her most recent venture with Quiet Light brokering the deal.

In this episode, Elaine discusses the “key man risk”, what makes a business sustainable (and sellable), the importance of diversifying your investments in real estate, how to assess distressed businesses, and so much more.

Tune in now for valuable insights on how to make your business work for you, not the other way around. 

Key Takeaways: 

Introduction (00:00)

How to step away from your business (00:36)

Your business one generation away (04:52)

How to evaluate a business (08:12)

Sell the business, not the assets (11:36)

Want to buy a business? Do this! (17:00)

Evaluating women-owned businesses (25:52)

Additional Resources:

⚡ Connect with Elaine

Learn more about Quiet Light: https://quietlight.com/ 

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The InvestHER Podcast is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindse