2 Jul 2026 12:00
Can we collaborate with Gen AI? Jesse Armstrong and Argonon’s Amanda Goddard
Peep Show writer Jesse Armstrong and Argonon's Amanda Goddard weigh in on the use of generative AI in production. In Broadcast’s most recent Indie Survey, 59% of indies surveyed told us they were keen to explore and use AI. Only 1% said they were unlikely to use it.
With the technology developing at a rapid rate, we hear from Jesse Armstrong about whether AI has a place in the creative process. Later, Amanda, who is Argonon’s chief legal and commercial officer, chats about the benefits and dangers of the technology and how it could shape the future of TV, as well as how the indie group is using AI in practice.
In the news this week, Heather Fallon and Rebecca Cooney discuss the impending ITV/Sky deal and what it might mean for the respective companies, as well as further people moves at the BBC.
For more on the stories mentioned this week and the latest news, visit broadcastnow.co.uk.
In the news:
Sky agrees terms to buy ITV assets – report
https://www.broadcastnow.co.uk/itv/sky-agrees-terms-to-buy-itv-assets-report/5218039.article
BBC shakes up entertainment team under Ed Harvard
Alan Tyler: Legacy broadcasters need to get in tune with one another
Stay connected at broadcastnow.co.uk.
Produced by Rebecca Cooney and Heather Fallon at Broadcast. With production support from Daisy Kyakulagira and Ollie Peart at Rethink Audio.
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