Cannes Lions takeaways: Lessons for marketers to carry through 2026

On this week's episode of Ad Age Insider, host Parker Herren recaps the news, trends and takeaways that have emerged from the 2026 Cannes Lions International Festival of Creativity. Hear reactions and pitches from companies including Tubi, Microsoft, EA, Google, OpenAI and Anthropic.

From how the AI conversation has shifted to how agencies are approaching creator marketing and emerging ad formats, catch up on the industry buzz that will set the tone for the rest of the year.

Dig deeper on the topics mentioned in this week's episode:

~See all the Cannes Lions winners here

~How AI has shown up at Cannes

~Inside OpenAI's Cannes ad pitch

~Why Microsoft is connecting with creators in Cannes

~What Ad Age's conversations in Cannes reveal about AI, agencies and creators

~Why gaming ad spend still lags

~Listen: Everything marketers need to know about microdramas

~Cannes Lions entries drop more than 25%