Caterina Rando on Building Thriving, Mission-Driven Businesses

Welcome to Good Girls Get Rich! I’m your host, Karen Yankovich, and today I sit down with the amazing Caterina Rando, a true force in the world of women’s entrepreneurship. Caterina is on a mission to uplift the lives of women everywhere through thriving businesses. We talk about authentic sales, how women can monetize their missions, and the importance of masterminding and retreats for fast business growth.

Caterina Rando is an expert in helping women build businesses that serve their mission and their communities. She’s a sought-after speaker, author, and coach who focuses on authentic sales, public speaking, and creating thriving businesses. She’s also the founder of the Thriving Women in Business Center and Thriving Women in Business Giving, which raises money for education and entrepreneurship training for women and girls.

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Episode Highlights:

Introducing Caterina Rando. Caterina is a powerhouse of support for women entrepreneurs. Learn how she’s helping women monetize their missions and grow thriving businesses.

Why Women Need to Monetize Their Missions. Women are on a mission to create change, but they need revenue to fund those dreams. Karen and Caterina break down why making money is essential for impact.

Workshops & Sales Strategy. Caterina shares her signature strategy: host a workshop every month, invite people, and always offer the next step. This process is a surefire way to keep building influence.

The Importance of Payment Plans. Caterina loves payment plans but emphasizes that they need to make financial sense. Are you undervaluing your services by offering a payment plan with too little margin? Find out how to fix that.

Masterminds for Women Entrepreneurs. Karen and Caterina discuss the immense value of masterminding. It’s a tool for women to build confidence, grow their businesses, and gain valuable feedback.

Retreats and Cruises. Caterina loves retreats, especially on cruise ships, where no one can arrive late or leave early. She shares her secrets to creating transformative retreat experiences that keep women coming back.

Connect with Caterina. Visit Caterina Rando's website to learn more about her free workshops and upcoming retreats. You’ll also find tons of resources on getting booked, building your speaking career, and much more!

Ready to Level Up? If this episode resonated with you, take a screenshot and share it on social media! Tag Karen (@karenyankovich) and Caterina (@caterinarando), and let us know what you loved most! We’d love to amplify your voice and help you make more money with your mission.

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