18 Sep 2023 04:31
Client Attraction and Personal Branding
Without a brand, your business is already dead. But what is your brand doing for you? This is a great time to develop your brand into something that will bring in a consistent stream of clients.
ResourceThe Listing Advocate (Earn more listings!)
Transcript:
00:00:02:05 - 00:00:28:13
Unknown
Laura, go ahead and tell my editor for Shownotes name website. All of your social handles, stuff like that. And so it's Laura Griffin and the website is groups within us to leads within Ask.com and the same social media handle. Or you can also do for Instagram. It's Laura Griffin Rail, a tour that's set up while we're talking here.
00:00:28:15 - 00:01:59:11
Unknown
All right. You ready to rock? Yeah. So you said groups to leads like the number two. No. To gay. I mean, just see. So some visuals and it'll be good to go. Ready, Rock? Yeah. All right. Three, two and one.
00:01:59:13 - 00:02:18:11
Unknown
So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webmaster Real Estate Marketing in this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them.
00:02:18:15 - 00:02:30:14
Unknown
Let's get started.
00:02:30:16 - 00:02:54:03
Unknown
What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude. Podcast books should It's hitting the fan. There are things happening in the marketplace. Mortgage apps are the lowest they've ever been in the history of mortgage apps. What are you going to do? I see nothing but giant opportunity in this marketplace because as agents continue to dwindle and whatnot, it's just a reality of the situation.
00:02:54:05 - 00:03:11:19
Unknown
The amount of agents leaving the industry is not as large as the number of homes still being transacted. So there's actually a large opportunity there. However, you need to know how to capitalize on that opportunity and anytime there's a shift. Brands are built, all right, Brands are built, and without a brand, you will not survive in this fucking space.
00:03:11:19 - 00:03:28:05
Unknown
I don't care what you say. You need a brand to continue going forward because no one's hiring the realtor for what they do. You're it's a commodity in the consumer's eyes, but they're hiring. You force how you do it, but you have to be thought of first. You have to be top of mind first, and you have to be able to connect with people because you're no longer a real estate agent.
00:03:28:05 - 00:03:55:11
Unknown
Your damn media company been screaming this since 2014 and I've been damn right we have probably Today show one of the best brands I've seen and we just met like, I don't know, Laura, we haven't talked before. We've met for what? Laura At 4 minutes? Yeah. 30. But I could tell you just from browsing on her website right here, her brand is one of the best I've ever seen positioned wise, especially for a real estate agent.
00:03:55:13 - 00:04:15:24
Unknown
And she positions herself as a mom. And I bet you Laura can probably charge me an 8% commission and I wouldn't give a shit. I'd probably still hire her because I could connect with her so much. And there's a difference between people. Like when people are hiring you, they're hiring you for how you do things and more importantly, what you stand f
