Constance Schwartz-Morini and Michael Strahan: Building Value Across Athletes Audiences and Brands

Episode Description: 

In this episode of On Stage, Sports Business Journal’s Publisher and Executive Editor Abe Madkour sits down with SMAC Entertainment’s dynamic co-founders—Michael Strahan and Constance Schwartz-Morini—for a masterclass in athlete-driven media and brand building. 

Recorded on May 20, 2025, at SBJ’s 4se event in New York City, this wide-ranging conversation covers the origin story behind SMAC, how the former NFL star and the veteran media executive built a business that blends storytelling with strategy, and the secret to unlocking multi-platform success.

Topics include:

• The SMAC Playbook: How the duo built a platform that champions authenticity, from Coach Prime to the upcoming Madden film. 
• Strahan’s Evolution: From Super Bowl champion to Emmy-winning host, entrepreneur, and prospective NFL team investor. 
• Media Disruption: How SMAC is reshaping the rules of traditional sports and entertainment storytelling. 
• Brand Building: What it really means to be a multi-hyphenate—and how to scale that vision with purpose. 
• Creative Partnership: Reflections on years of working together and how their complementary strengths built a company that’s redefining modern influence. 

From Sunday football to weekday primetime, SMAC is proving there's more than one way to win—as long as the story is real.