CTM Takeover Episode: Feeding Sales: Strategy That Starts with Solving ft Ashleigh Norton

How can empathetic B2B SaaS marketing transform your growth strategy?

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space.

Ashleigh dives into what it takes to truly connect with an audience on platforms like LinkedIn, why storytelling is at the heart of effective communication, and how marketers can embrace AI without losing their ethical compass. She explores the delicate balance between automation and personal touch, and how time management can make or break modern marketing strategies. Ashleigh also discusses the value of building strong professional relationships, supporting sales through thoughtful strategy, and taking a problem-solving approach to marketing rather than simply pushing products.

In this episode, we cover:

• The power of storytelling to engage and connect with audiences
• Balancing manual and automated networking for authentic relationships
• Ethical considerations when using AI in marketing
• How solving real problems drives better marketing and supports sales teams

If you’re navigating the intersection of AI, marketing, and automotive innovation, Ashleigh’s insights offer real-world strategies to help you build meaningful connections and grow with purpose.

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Connect with Ashleigh:

• LinkedIn: https://www.linkedin.com/in/ashleigh-ellis/ 
• Company website: https://blinkai.com/

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 
• YouTube: https://youtu.be/4Zr5UEypFVM 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/