Culture Is ROI: How Christian Conrad Builds Magnetic Company Cultures in Startups (1/2`)

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🎧 Opening

What if your company culture was your biggest growth engine? In this episode, we dive deep with leadership coach Christian Conrad to unpack what makes startup cultures not only magnetic but measurable — and how founders can lead with emotional intelligence and trust from Day 1.

📌 What You'll Learn:

• How to use eNPS to measure engagement and cultural health

• Why trust-first leadership beats control-based management

• The daily engagement boosters that scale with your team

• How to retain top startup talent during the Fachkräftemangel

• When to use the Kano model and 4DX to execute cultural transformation

👤 Guest Spotlight:

Christian Conrad, founder of Management Boost and author of Magical Company Culture, is on a mission to create 1 million smiling employees by 2035. He has helped startups and corporates alike transform their cultures into scalable engines for growth.

🎯 Your Turn:

If you’re building a startup, managing a tech team, or investing in founders — this conversation will shift your thinking on leadership.

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✅ Show Notes:

• Guest Name: Christian Conrad, Leadership Coach & Author

• Blog Post: The Ultimate Guide to Magnetic Company Culture

• Relevant Resources:

  • Magical Company Culture – Book

  • Christian's Homepage

⏱ Timestamps:

• 00:00 – Introduction

• 05:12 – What Is a Magnetic Company Culture?

• 13:20 – Measuring Engagement with eNPS

• 22:05 – Trust-Based Leadership and Emotional ROI

• 31:47 – Daily Engagement Boosters for Startup Leaders

• 40:15 – Case Study: Renewable Energy Company Culture Turnaround

• 48:05 – Closing Advice for Founders

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