8 May 2025 01:00
Danny Torres, Deadwood Revival Design
In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Daniel Torres of Deadwood Revival Design. Daniel shares his inspiring journey from firefighter to full-time entrepreneur in the urban wood industry. The conversation explores themes of commitment, collaboration, and innovation—especially within the unique challenges of urban wood.
Daniel discusses the importance of community, adaptability, and resourcefulness, and reflects on his recent acquisition of Pacific Coast Lumber. He emphasizes the need for long-term planning, knowledge sharing, and building strong industry relationships to support sustainable business growth.
Takeaways
- Decide to commit fully—true momentum begins when you go all in.
- Collaboration over competition—supporting others lifts the entire industry.
- Innovation is key—pioneering new methods, like advanced wood drying, drives growth.
- Knowledge + community = sustainability—shared wisdom helps avoid common pitfalls.
- Scaling custom work requires strategy—growing a niche business demands creative revenue models.
Chapters
00:00 — Introduction to Daniel Torres and His Journey
03:01 — The Decision to Go All In
06:06 — Collaborative Competition in the Urban Wood Industry
08:57 — Pioneering Techniques in Urban Wood Drying
11:46 — Understanding Species Variations in Urban Lumber
15:06 — Resourcefulness in Urban Wood Operations
18:09 — Acquiring Pacific Coast Lumber
21:01 — Honoring the Legacy of Urban Wood Sawmills
23:22 — Navigating Challenges in the Urban Wood Industry
25:50 — The Power of Knowledge and Community Support
27:29 — Entrepreneurship: Facing Doubts and Staying the Course
34:30 — Scaling Custom Work and Creating Sustainable Revenue Streams
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
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You can connect with Danny at:
https://www.deadwoodrevivaldesign.com/
