E12 | What it Takes to Sell Successfully in Over 100 International Markets with Kate Holste

Business of Cannabis: Podcast | E11 🎙

Next up we're speaking with Kate Holste, Head of International Sales at Boveda Inc.

Kate is an accomplished relationship builder with a strong focus on creating value, driving efficiency, and delivering insightful analysis. With a versatile ability to connect with a diverse range of customer profiles, she brings extensive experience in events and brand management, now leading in packaging and consumer products. Kate excels in discovery, negotiation, account management, and ensuring customer satisfaction. As Head of International Sales at Boveda, she helps global cannabis companies maintain the consistency, safety, and freshness of their dried flower products through innovative 2-way humidity control and premium storage solutions.

Join us as our host Shahbaaz Kara-Virani chats with Kate about the future of cannabis and Germany's influence on the global market at Cannabis Europa 2024. 

Youtube 📹 👉 https://youtu.be/bc8-y5kXBrw

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