Employer Branding Delivers ROI—If You Get the Strategy Right

Employer branding reflects your organization’s public perception—and you can measure its effectiveness. 

  

In a world where any job candidate can see your reputation at a glance online, employer branding is essential. How is employer branding different from other branding, and how can companies measure the ROI? 

  

Join Steve Odland and guest Erka Amursi, principal researcher in the Human Capital Center at The Conference Board, to find out the history of employer branding, the challenges in measuring ROI, and why change management can help employer branding efforts succeed.