EP 216: Cultural Identity, Ancestry and White Privileges & Poverties with Tad Hargrave

Fellow Orphan Wisdom Scholar, and founder of Marketing for Hippies, Tad Hargrave dives deep with Kimberly into his ever-evolving relationship to whiteness and ancestry. They discuss Tad’s journey into exploring his ancestral roots, language and cultural identity, as well as Kimberly and Tad’s shared rites of passage experiences doing anti-racism work. Tad shares how he initially felt disconnected from indigenous cultures, but found deep resonance exploring his own heritage, particularly his Scottish Gaelic ancestry. The two discuss the polarities of self-loathing and self-glorification amidst contemporary white activists of both the left and right, and the broader implications of whiteness and cultural identity for white individuals. They touch on the importance of considering both privileges and poverties when it comes to whiteness, and also consider the challenges and complexities faced by white people in navigating issues of privilege, guilt when trying to meaningfully engage with marginalized histories and communities. Overall, the conversation delves into the nuanced and often difficult process of reclaiming one's cultural heritage and identity as a white person, and ends on a consideration of how to creatively and meaningfully approach speaking the colonizer tongue of English.

Bio:

Tad Hargrave is a hippy who developed a knack for marketing (and then learned to be a hippy again). He spent his late teens being schooled in a mixed bag of approaches to sales and marketing – some manipulative and some not. When that career ended, he spent a decade unlearning and unpacking what he’d been through. How had he been swept up in it? Why didn’t those approaches work as well as advertised? Were there ways of marketing that both worked better and felt better to all involved? It took him time but he began to find a better way to market. By 2006, he had become one of the first, full-time ‘conscious business’ marketing coaches (for hippies) and created a business where he could share the understanding he had come to: Marketing could feel good. You didn’t have to choose between marketing that worked (but felt awful) or marketing that felt good (but got you no clients). Since 2001, he has been touring his marketing workshops around Canada, the United States, Europe, and online, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). Instead of charging outrageous amounts, he started doing most of his events on a pay what you can basis. He is the author of sixteen books and workbooks on marketing. Tad currently lives in Edmonton, Alberta (traditionally known, in the local indigenous language of the Cree, as Amiskwaciy (Beaver Hill) and later Amiskwaciwaskihegan (Beaver Hill House) and his ancestors come primarily from Scotland with some from the Ukraine as well. He is now dedicated to spending the rest of his days preserving and fostering a more deeply respectful, beautiful and human culture.

 

What you’ll hear:

• Tad’s intro to anti-racism and youth organizing work in the Bay Area

• Tad found himself pushing up against something in anti-racist/white supremacy trainings

• What is the role of self-loathing in anti-racism trainings?

• Tad found admiration toward indigenous rituals, but unlike some white peers, didn’t feel drawn to doing more work with indigenous cultures

• Something changed when Tad began learning his indigenous language