Ep 246: Thinking of Going Online? Why Being a Great Trainer Isn’t Enough (with Dan Lambert)”

In this episode, Bex chats with Dan Lambert — an experienced coach and mentor who helps fitness professionals transition from the gym floor to scalable, sustainable online businesses.

Dan shares his journey from burning out as a 1:1 PT in the UK to building a thriving online coaching brand while travelling the world. Now, he mentors personal trainers and gym owners on how to ditch time-for-money hustle and finally build businesses that give them freedom, structure, and real income.

From common mistakes to marketing strategy, this episode is packed with tangible advice to help you take the next step — whether you’re just getting started or stuck at full capacity.

💡 What You’ll Learn:

• The mindset shift PTs need to actually go online
• Why most coaches stay stuck — and how to get out of your own way
• How to restructure your in-person services to free up time for business building
• What to include in a high-value coaching offer (and why it’s not just training and nutrition)
• How to stand out online in 2025 using Dan’s “How, Heart, Hot Take” strategy
• A simple sales flow that builds trust and converts leads without being pushy
• Why asking for help is the single best move if you’re not where you want to be

📣 Dan’s Top Advice for Coaches: "Ask for help. You’ll go ten times further in half the time — and save yourself from years of spinning your wheels."

📚 Recommended Resources:

• Book: How to Write Copy That Sells by Ray Edwards
• Book: $100M Offers & $100M Leads by Alex Hormozi
• YouTube & Podcasts (with a critical eye)
• Dan’s podcast: The Online Coach (for zero-fluff strategies on growing your coaching business)

🙌 Connect with Dan: 📲 @dan_fitpro — For weekly strategy, mindset, and real-world coaching biz tips 🎧 The Online Coach Podcast — 25+ episodes of actionable advice and behind-the-scenes walkthroughs

🚀 Ready to Launch Your Fitness Career? Thinking about getting qualified or levelling up as a PT? Check out our Certificate III & IV in Fitness and CEC Courses at Fitness Education Online

🔗 Episode Links: 🔹 Follow Dan on Instagram: @dan_fitpro 🔹 Listen to Dan’s podcast: The Online Coach (linked via his Instagram bio) 🔹 Learn more about our courses: Fitness Education Online