EP317. He turned coffee waste into skincare. The industry said it was the wrong colour

The beauty industry says it wants to go natural – but does it really mean it?

In this episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier is joined by Alejandro Franco of Kaffe Bueno to explore the contradiction at the heart of beauty, where brands champion plant-based ingredients, yet reject their natural colour, scent and texture.

Alejandro shares why the industry needs to change its relationship to natural ingredients, and also how he built the world's first coffee biorefinery, transforming coffee waste into high-performance skincare ingredients. 

Tune in now to find out more!

 

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